USC-SJTU Institute of Cultural and Creative Industry (ICCI) was founded in 2015 by Shanghai Jiao Tong University (SJTU) and is an internationally-oriented school within SJTU. ICCI’s establishment grew from the joint efforts of University of Southern California (USC), Minhang District Government and Shanghai Zizhu High-tech (Group) Co., Ltd. As an important aspect and expression of SJTU’s internationalization strategy, ICCI integrates global world-class resources reflecting demands of the industry’s value chain and the market. ICCI’s distinction is three-fold – internationalization, interdisciplinary focus, and Industry orientation – and takes on the mission to nurture creativity, innovation and entrepreneurship among talents for the cultural and creative industry. ICCI dedicates itself to be a global institution providing premier resources to aspiring students from all over the world.
In July 2022, ICCI was approved to establish the first Digital Cultural Creation and Management interdisciplinary master's degree program among national universities and the first non-catalog major master's degree program at SJTU. This program places emphasis on cultivating innovative talents in digital cultural creation and management, focusing on a five-dimensional teaching system that intertwines Curation and Digital Artifacts and Museum, Film and Digital Media, Digital Music and Management, Artificial Intelligence and Innovative Design and Digital Communication and Brand Management.